Collective by Design
Magic happens in collaboration—with the hands that craft, the minds that design, and the hearts that bring it home.
Our Story
Magic Collective is a lifestyle brand that synergises accessible luxury with the centuries-old handcrafting traditions of India. Founded on a deep respect for people, process, and the planet, we create clothing, accessories, and home goods that feel as good as they look.
Our Culture
Every piece we make is a collaboration—a collective effort between designers, artisans, and nature. Our products are handcrafted in small batches using traditional techniques like block printing, hand beading, and embroidery. We prioritize recycled packaging, low-waste production, and natural fabrics, ensuring timeless beauty that is crafted to endure whatever life throws at it.
The Craft
Designed thoughtfully in our New Orleans studio and brought to life by skilled hands in India, our collections are more than just things—they’re stories you can wear, use, and live in.
A Collaboration
Welcome to a world where culture, craft, and care come together, where magic is truly in the details. Welcome to Magic Collective.
Slow by Nature
Our small-batch collections are made with care, not haste—designed to be cherished, not discarded.
Made with Heritage
We work closely with Indian artisans to honor and preserve traditional techniques such as embroidery and beadwork while combining modern elements in sequins and silhouette, ensuring each piece carries a unique fingerprint all its own.
Designed with Intention
Every item starts in our New Orleans studio, where we blend modern design with soulful storytelling.
Conscious Fashion
From recycled packaging to low-waste practices, we’re committed to minimizing our footprint at every step.
The Details
From laces and ribbing, to fabric and fit, we strive to design and create casual luxury with unique elements meant to stand out and express your personal style without sacrificing comfort.
Our Logo
The elephant with its trunk raised is a symbol of blessing, abundance, and intention in Indian tradition.
At Magic Collective, it represents our promise: that every piece — from garment to home good — is crafted with care, purpose, and reverence.
A symbol of good luck, it’s also a nod to the magic of the handmade and small batch design: slow, sacred, and meant to be shared.
Color Blocked
Bold, expressive, and undeniably modern — our colorblocking designs are made to stand out. By thoughtfully combining contrasting hues and geometric panels, each piece brings a fresh, energetic edge to everyday wear.
In A Stitch
Every stripe tells a story. Our individually stitched stripe detailing is crafted with precision and purpose, giving each garment a unique, yet durable look. This technique adds subtle texture, depth, and craftsmanship that sets our apparel apart.
Laced Up
Function meets finesse with our specialty drawstring laces. Designed with custom hand picked color combos and premium textures, these aren't your average ties — they’re statement elements that elevate the silhouette and add refined detail to everyday essentials.